Custom vertical SaaS platformLive
ProTurf CRM
A custom operating system for a Florida lawn care company: every lead, route, field visit, and ad dollar in one live dashboard, now with a native iOS app and AI in the loop.
Live in production · managing real revenue & daily ad spend
$72
cost per lead
$174
to acquire a customer
$54/mo
recurring per customer
2.05%
ad CTR (above avg)
ProTurf ran their business on spreadsheets, paper cards, and disconnected tools, so leads came from three places and got lost. I built one platform that ties it all together: every lead, property, route, and ad dollar in a single screen, updating in real time.
- One pipeline for every lead, with automatic “this one’s HOT, call now” flagging.
- A live marketing scoreboard: spend, leads, cost-per-booked-job, and next month’s revenue forecast.
- Drag-and-drop route planning and a phone-friendly “My Day” view for field techs.
- Role-based access so the owner, office, dispatch, and techs each see only what they should.
The math: at about $54/mo and a 2 to 3 year stay, each customer is worth roughly $1,600 in lifetime revenue, while it costs about $174 to land one. That is close to a 9x return on every customer acquired.
